Warm Up Coffee Sales with Folgers®

ORRVILLE, Ohio (January 17, 2012)—Coffee continues to be a top beverage choice with 60 percent of consumers saying they routinely drink regular hot coffee.[1] According to a recent Smucker Foodservice coffee survey, when drinking coffee away from home, eight in ten consumers think it’s important that an establishment serves a brand that they like. Folgers coffee, America’s Retail Coffee Choice, makes it easy to create a daily coffee sanctuary at your convenience store by offering total turnkey coffee programs.

Convenience stores tend to be a coffee destination with 86 percent of convenience store coffee purchases being planned.[2] Consumers of coffee and other dispensed beverages are high frequency buyers who represent 68 percent more visits than the average convenience store customer.²

By serving branded Folgers coffee versus unbranded coffee, customers are more likely to evaluate the establishment better overall and return. Available in a variety of roasts and blends packed to make brewing large quantities of coffee convenient, all Folgers roasts are made from the finest Mountain Grown^® beans, delivering consistently rich flavors and aromas. Additionally, advertising support materials are offered to help you attract customers and provide a total coffee experience, such as branded equipment, cups, and other service ware.

For more information about Folgers products, visit www.smuckerfoodservice.com.

 

About Smucker Foodservice

Smucker Foodservice is the foodservice division of The J.M. Smucker Company that specializes in meeting the needs of foodservice professionals. Among its family of iconic brands are Smucker's®, Dickinson’s®, Knott’s Berry Farm®, Folgers®, Jif®, Crisco®, and Eagle Brand®.